The profession of a copywriter is associated with the need to constantly come up with new ideas for publications. Often difficulties arise with this - there is a feeling that everything has already been written, and there is little new data. But this is not so: you can present familiar information in a different context. To make it easier to find new topics for articles, there are special techniques.
A copywriter constantly needs to come up with topics for articles.
Why the relevance of the topic is so important
The text must be up-to-date, i.e. touch on topics that are important to readers at a given time. If this criterion is not met, subscribers will not be interested in the material, and they will not read the article.