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The profession of a copywriter is associated with the need to constantly come up with new ideas for publications. Often difficulties arise with this - there is a feeling that everything has already been written, and there is little new data. But this is not so: you can present familiar information in a different context. To make it easier to find new topics for articles, there are special techniques.
Copywriting profession
A copywriter constantly needs to come up with topics for articles.
Why the relevance of the topic is so important
The text must be up-to-date, i.e. touch on topics that are important to readers at a given time. If this criterion is not met, subscribers will not be interested in the material, and they will not read the article.
In a world full of information, competition for audiences is essential. A blog or online publication won't last long without regular readers. The publication of articles on a relevant topic is a tool for attracting an audience, whose growth increases the site's ranking.
Where to find interesting topics for articles
There are many ways to help you come up with an interesting topic for a new article. The methods involve both analytical work on audience preferences and the use of techniques to turn on fantasy. On the Content-Online.ru exchange, orders are sorted into thematic categories, which makes it easier for a copywriter to find a job that matches his interests.
Contact with the audience of the resource
The most reliable way to find a topic for an article that readers will like is to study the preferences of the target audience. This can be done in several ways, for example, by analyzing the published materials on the site. See which publications are popular with readers, where there are more views, shares and comments.
Contact with the audience of the resource
Contact with the audience of the resource will help readers to like it.
The next step is to think about what unites these articles, what are the similarities between them. If the overlap in the topic is not obvious, maybe other aspects attract the audience, for example, the presentation of the material, the format, the use of additional illustrations, infographics.
Ask subscribers directly what they want to know, which posts they like best. You can do this by creating a poll or by offering to write an answer in the comments.
To have complete information about the target audience, they conduct marketing research. The results obtained allow us to predict how readers will react to a new topic, and not only interpret their reactions to past articles.
Analysis of blogs and online publications
Blogs and similar publications can be a source of inspiration for finding new topics. First of all, you should pay attention to direct competitors with a high rating among readers. This will allow you to understand what issues are of concern to your target audience and start releasing articles with relevant content.
Blog analysis
Other blogs will be a source of inspiration.
A topic that someone has already written about can be revealed from a different angle, supplemented with details, or submitted in a new format.
It is useful to observe not only competitors, but also publications of a different plan. There are new ideas or formats that can be adapted to the site's theme.
Create a pivot table to fill with your own ideas
The idea table, also called the content matrix, allows you to quickly generate many new topics for your posts. To use this technique, follow these steps:
Create a table with at least 3 columns. The number of lines depends on how many ideas come up. The number of columns can also increase if there are many adjacent semantic categories.
In the center of the table, write the topic of the blog or publication.
Below in this column, place narrower terms that are included in the main concept.
In the same column above, the wider ones.
Write equivalent topics in the boxes on the sides of each word.
As a result, after filling in the table, a lot of concepts related to the main profile of the site will appear. Now, for each cell, you can formulate several ideas for articles.
Information from books
Interesting information is present in the literature on your profile. Both new and old editions are worth reading. As a topic for an article, a review of a book or a separate chapter of it, a story about the life and work of the author is suitable. A question or problem raised by the writer in his work can prompt the writing of material.
Information from books
The books contain interesting information.
Mind map creation
Mind maps are used to create a variety of associations to the main topic of a blog. Each concept you come up with may result in multiple headings for future publications.
They draw a mind map by hand on a piece of paper or using special services on the Internet. The main topic of the blog is placed in the center of the page. The words associated with it are written around. Next to each of them are new associations.
The result is a diagram that visually resembles a branch, which lists a large number of concepts.
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